Pantone announced 2015’s “Color of the Year” this past week as marsala, the reddish-brown tone. A color is chosen by Pantone every year since 1990 by an extensive selection process and serves as a basis for color inspiration for the following year. The company issued a statement about the choice saying, “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”
There have been some mixed reactions to 2015’s color of the year, including an article in New York magazine that deems the selection “yucky.” Other magazines, like the Atlantic, have claimed that it, “shares associations with wine, chicken, and mushrooms, the color also summons pfth-sounding glops of mystery meat in elementary cafeteria lunches, liver (and not necessarily of the French, pureed, pâté class) whipped into a murky abundance atop bread, pink slime gone wrong, or meatloaf (with a healthy serving of that mystery meat, perhaps?).”
However, when looking into the selection process it is clear that the Pantone Color Institute, headed up by color-guru Leatrice Eiseman, is nothing short of extensive. The committee looks at art, technology, upcoming films, fashion, and interior design to determine the color of the year. Looking at the big picture is important for the selection process, and not focusing on a particular industry.
What are your thoughts on Marsala as the 2015 color of the year?